MetroPlusHealth Chief Brand and External Relations Officer
Irish-Underwood joined MetroPlusHealth earlier this year as SVP and chief marketing officer. She comes to MetroHealthPlus from United Way of New York City (UWNYC), where she served as SVP and chief marketing officer, and was responsible for innovating growth-driving marketing solutions, accelerating company-wide digital capabilities, and building loyal donor engagement. Throughout her tenure, she oversaw UWNYC’s B2B and B2C brand awareness initiatives and implemented creative marketing and communication strategies that strengthened UWNYC’s internal business plan and significantly increased annual revenue.
A native New Yorker, born in Brooklyn, Irish-Underwood has built her career on serving New York City’s most challenged and underserved communities. “It is a privilege to bring my experience and local-market insights to the MetroPlusHealth team in support of the plan’s mission of inclusive, customer-centered, quality-driven care,” said Ms. Irish-Underwood. “Lesleigh has that rare combination of strategic thinking, creativity, and management expertise needed to lead the next stage of our brand evolution,” said MetroPlusHealth President & CEO Talya Schwartz, MD. “Her talents will enable MetroPlusHealth to play an even greater role in the health and wellness of all New Yorkers.”
She is a member of the CMO Council’s North American Advisory Board-comprised of prominent marketing executives and thought leaders from a diverse range of industries-the Brooklyn Tech Alumni Foundation Board, was named one of The Network Journal’s 25 Most Influential Black Women in Business in 2018.