U.S. The Multicultural Consortium for Responsible Drinking

A year working in partnership with Black, Latino, and Native American organizations to address alcohol-related harm in the U.S. The Multicultural Consortium for Responsible Drinking was established in 2022 to raise awareness of the risks of alcohol-related harm and provide educational resources to these communities. By combining the expertise of member organizations and a range of informative resources, the MCRD is educating people on the effects of alcohol and the impact of impaired driving –including debunking myths and misconceptions across these communities. Tools and educational resources include: – Wrong Side of the Road, an interactive learning experience that helps educate drivers and stigmatize impaired driving. – DRINKiQ.com, a resource that provides information about the effects of alcohol, empowering people to make informed choices. Visit: https://www.drinkiq.com/en-gb/

About Diageo: With over 200 brands sold in more than 180 countries, we are driven to be the world’s best brand builder, leading the way in premium drinks. We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We aim for the highest standards in all that we do, mixing responsibility and reliability with incredible flair. Celebrating life, every day, everywhere.

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